Comments on: iSnack 2.0: What Kraft should have done. http://www.pointlessreally.com/?p=42 This is Pointless Really. A Blog on Social Media, Marketing and Politics. Tue, 31 Aug 2010 23:56:16 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Gavin Heaton http://www.pointlessreally.com/?p=42&cpage=1#comment-60 Gavin Heaton Thu, 01 Oct 2009 03:13:08 +0000 http://www.pointlessreally.com/?p=42#comment-60 Agree ... it's not that the crowd to deliver, but that there was not enough understanding of the way that crowdsourcing operates. Sourcing ideas is one thing, but using simple mechanisms (such as voting or ratings, as you suggest) can help refine a large volume of ideas. But someone, somewhere at Kraft are making decisions - saying it's ok to release this as a name or as a product. Agree … it’s not that the crowd to deliver, but that there was not enough understanding of the way that crowdsourcing operates. Sourcing ideas is one thing, but using simple mechanisms (such as voting or ratings, as you suggest) can help refine a large volume of ideas.

But someone, somewhere at Kraft are making decisions – saying it’s ok to release this as a name or as a product.

]]> By: Leona Skene http://www.pointlessreally.com/?p=42&cpage=1#comment-59 Leona Skene Thu, 01 Oct 2009 01:32:19 +0000 http://www.pointlessreally.com/?p=42#comment-59 Yeah! Whats the point of utilising a crowd sourced idea if you're going to just choose what you want anyway? It needs to be completely transparent and we did respond to them when Vegemite top management chose a name WE thought didnt represent OUR brand. I also commented about this in my blog - shameless link posted below.... http://everyonesanexpert.wordpress.com/2009/09/30/what-vegemite-could-learn-from-smiths-chips/ Have a great day. Yeah! Whats the point of utilising a crowd sourced idea if you’re going to just choose what you want anyway? It needs to be completely transparent and we did respond to them when Vegemite top management chose a name WE thought didnt represent OUR brand. I also commented about this in my blog – shameless link posted below….
http://everyonesanexpert.wordpress.com/2009/09/30/what-vegemite-could-learn-from-smiths-chips/

Have a great day.

]]>